Are you considering introducing a slush machine to increase your profits but aren’t too sure as to how to market it?
First of all, we thought we’d tell you the best news: when you’re selling something as flavourful, familiar and pleasantly nostalgic as slush drinks, you’re already one step ahead.
To really make the most of this small but incredibly fruitful investment, though, consider implementing these tricks and strategies.
Slush machines are immediately recognisable, and the rhythmic spinning of their colourful content is almost hypnotising. Amplify that!
Don’t you dare hide your slush machine in the back: make sure that it’s clearly visible when people are passing by or queuing to purchase something else from you.
That way, both adults and children will see it…and the latter will immediately tell their parents, of course.
When you hire a machine from Rainbow Slush, you don’t only receive a fantastic money-making tool for a small monthly fee: we’ll send you tons of free point of sale materials, too.
As well as branded cups, you’ll receive eye-catching window stickers, posters, flags, and unmissable A-boards to shout to the world that you’re now selling slush drinks.
Place these items strategically so that your customers can see them from different angles and directions.
With over 179,000 posts tagged with #slushie (and that’s on Instagram only!), it’d be crazy to overlook social media when it comes to promoting your slush machine to consumers.
Bright and refreshing, slush pictures or Instagram stories are ideal to tickle your customers’ taste buds, so get creative with them. Don’t forget to tag your town or area so that locals who don’t follow you just yet have higher chances of seeing your slush posts.
You should also encourage customers to post pictures of their slush drinks themselves and tag you when they do so: are your social media handles clearly visible when someone buys from you?
Slush drinks are a versatile product that can work in any setting. However, if you already have a specific vibe going on, you might want to keep it consistent and even reinforce it once you get a slush machine.
For example, if you run a healthy watering hole, you could try sugar-free slush. A vegan coffee shop?
Emphasise their fruity, natural element. Are partying adults your target audience? Then impress them with your cocktail slush variations. If, on the contrary, you’re aiming for families, celebrate the most nostalgic and all-time-favourite flavours.
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While you’ll probably end up being known for a couple of slush flavours, don’t be afraid to experiment with different syrups every once in a while, especially during the quietest season.
For example, you could create a romantic red or pink slush for Valentine’s day, or dare your customers to try your spooky black slush for Halloween.
These colourful and themed variations are even more shareable on social media and they’ll keep your regular customers interested by offering them something new. Plus, this will help you generate more sales during the coldest months.
Which takes us to our next point…
With slush drinks being so cold and refreshing, it’s no wonder that they fly out the door during the spring and summer. However, that doesn’t mean the warmer months are the only time of the year when you can actually sell slush. Not at all!
Your customers simply might need a little more convincing when sweat isn’t dripping off their forehead. For example, you could create family bundles, 2-4-1 deals, or a ‘buy one, get one half-price’ offer on cocktail slush.
As you can see, marketing slush drinks isn’t actually as hard as you thought!
To make things even easier and rewarding for you, we’ve come up with a simple solution: how about making the most of these beverages without a sizable upfront investment?
Through Rainbow Slush, you can now borrow the right slush machine for you for however long you need it and choose a payment plan that best suits your business situation:
We will also organise next day deliveries for all of your supply needs, so you don’t even have to worry about storing extra stock or risking ordering more than you actually need.
In a nutshell, increasing your revenue through a slush machine has never been easier, especially now that you know how to market it successfully!
