3 years ago

Adding Even More Sparkle to Your Slush Drinks

Whoever still thinks of slush machines as a never-changing red and blue combo is missing out on a freezing lot of sales!

Don’t get us wrong: we still love a good old strawberry or blue raspberry drink (and that’s why we’ll never stop including these nostalgic syrups in our range) but the magical world of slush has so much more to offer.

To get the very most out of your machine and encourage your customers to come back for more, here are a few creative and delicious ideas you can experiment with.

Include some new flavours

Surprise your customers by allowing them to try all the flavours of the rainbow!

If you have more than one slush machine, you can obviously do so at the same time. However, if you were only looking to rent one, don’t worry: you can still mix and match them on different days.

For example, as well as the iconic red-and-blue duo, our core range of syrups includes lemon & lime, pink bubblegum, mixed fruit, tropical, and orange.

Theme your slush drinks to reflect the season

Instead of using the same two flavours all year round, give your customers a chance to try something new by changing them every three months or so.

This will allow you to choose a particularly refreshing summer syrup, a white snow-like drink for winter, and so on.

Decorate your slush machine for special events

While your slush machine is a primarily functional piece of equipment, who says it can’t play an active role in your décor and in-store marketing?

As well as creating themed drinks, don’t forget to decorate the actual machine to grab your customers’ attention even more effectively.

For example, check out what we did for Halloween. Spooky, right?

Mix up your ingredients or add some garnish

Presentation can really make the difference!

Even if you decide to sell a more traditional flavour, you can still make your slush drinks stand out against the competition by including an extra little something: a slice of orange, half a strawberry, some lemon…

This trick is so simple and ridiculously cost-effective, and yet it’ll make your customers smile even wider whenever you serve them a fancy slush.

Even better? They’ll be more likely to post a picture of it on social media, helping you reach more people at no extra cost.

Consider offering some even healthier alternatives

Whether that’s already the focus of your business or you just want to give your customers yet another reason to try your slush, healthy syrups are sure to turn heads.

They’re a good choice for parents who’re trying to teach their kids about the importance of healthy food as well as for adults themselves.

Our Fruit Freezer range relies on natural fruit juice to get that sweet taste just right without any artificial additives.

Or how about our low-calorie Rainbow Slush Zero, with 0% sugar but 100% taste?

Get adults on board too with some cocktail slush

While their kids enjoy some fruit-based drinks, grownups can celebrate with the most luscious cocktail slush.

From mojitos to piña coladas and margaritas, you can create an irresistible menu to experiment with the slush version of all-time favourite cocktails.

Plus, because all of our syrups are non-alcoholic, you can easily use them for both cocktails and mocktails, covering an even wider demographic.

This isn’t just a fun alternative for parents but also for couples or groups of friends going out in the evening and looking for a different happy hour before heading for some food.

We will also organise next day deliveries for all of your supply needs, so you don’t even have to worry about storing extra stock or risking ordering more than you actually need.

In a nutshell, increasing your revenue through a slush machine has never been easier, especially now that you know how to market it successfully!

Create some special offers during the slowest months

A slush is a no-brainer during the hottest summer weekends, but… winter months? Mid-week mornings? It’s still a fantastic option, of course, but your customers might need some reminding.

During slower times, it wouldn’t be a bad idea to encourage them with a high-value offer, like a family bundle or a two-for-one cocktail deal.

Serve your slush drinks in branded or themed cups

When you experiment with a few new flavours, don’t forget that you can use different cups and straws, too.

While branded ones can help you reinforce your identity and make it more memorable, a variety of colourful options will immediately grab children’s attention.

And why not take your event and seasonal drinks one step further by serving your themed slush in cups that match it?

These are just some of our favourite ideas to get more out of your slush machine and don’t run the risk of getting comfortable with only ever using the same old flavours, but you can always personalise them even further.

The trick? Think of your business model and target audience, and use your slush machine to reinforce your USP.

To see how we can help or try our colourful range of syrups, get in touch with the Rainbow Slush team.

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