While colourful alcoholic slush drinks will immediately grab people’s attention, there are also several tricks that you can use to promote them and reach even more customers.
When you rent a machine from Rainbow Slush, we’ll also give you lots of free point of sale materials.
This includes head-turning promo stands, stickers, flags, and posters. Use them strategically to catch the eye of passers-by as they walk down the street or while they’re queuing to purchase something else from you.
As well as getting actual passers-by to stop on their tracks, you should also aim to attract people who don’t normally walk down your street. How? With the power of social media, of course.
A bright and colourful slush drink is already super instagrammable as it is, but… a cocktail twist? That will make it even more appealing and shareable.
Take pictures, stories, and videos of your alcoholic slush drinks, perhaps in front of a recognisable local spot so that people will think ‘oh, I know where that is’ and pop by next time they’re in that area.
You can also include your location and encourage customers to tag you in their cocktail slush pictures. To do so, make your social media handle clearly visible to them (for example, on an A-board or a sign right by the till).
Margarita Mondays? Strawberry Daiquiri Sundays? Get creative by organising a fun theme night!
Pick a day when sales are usually a bit lower and increase them by focusing on a specific cocktail slush, coming up with the catchiest and most memorable name for your event.
Whether you’d rather opt for a ‘buy one, get one half price’ deal or a 241 offer more similar to traditional happy hours, having an incentive wouldn’t be a bad idea, especially around cocktail time.
It’ll encourage couples and groups of friends to do something different by going for a cocktail slush together instead of a more traditional drink. This can also help you generate more sales during the coldest months.
The best alcoholic cocktail slush is basically a recipe for a higher revenue!